READ THIS before you start that Online business

Earlier in the year before social distancing became a thing and conferences rang alarm bells of virus spreading hubs, I attended a conference for event professionals, where Ceci Johnson (a brand strategist) gave a presentation on Building Your Brand.

Relaxxxx… today, I am not talking about building your brand – personal or business (even though it is also important at this time), I’ll be sharing on a particular slide that stuck with me during her presentation.

It was a picture of how most people view the trajectory of success.

This image has an empty alt attribute; its file name is screenshot_20200507-124352_gallery-1.jpg

Here is what most people having in mind when they think of the success of their new venture…

Now… is this true?

Continue reading “READ THIS before you start that Online business”